Original ideas are the magic beans of a video campaign. Let us bring you to the clouds.
Story and concept are the fundamentals in making a successful video campaign. Every project begins with getting to know your brand and your target market. From here, we noodle like mad to come up with concepts and visuals to tell the story. Often, the weirder the better, because the average viewer already knows what to expect, so we push the boundaries to create something new, rather than derivative.
For Neat Loans, we placed a pack of sloths in an office to tell the story of a broken mortgage system to shine light on a company who does it better. The broadcast video campaign was wildly successful.
Embassy London makes really colorful shoes. With a small video production budget, we had to come up with a simple and economical concept. We grabbed lemons, streamers and balloons to fabricate little colorful worlds.
Our spot for Cabot Creamery was in collaboration with Honeymoon Agency (who wrote the script) but they needed a team to tackle the execution. In this case, we brought the visuals, set design and camera movements to life.
Our approach with every video is to create a little world, grounded and accessible, yet wildly bizarre in some fashion, somehow, which creates a compelling experience for the viewer.
We are waiting right now, poised and ready, to hop into the thinking tank with your brand:)
